You do not legally have to tell journalists everything that has happened (depending on the circumstances and whether your institution is funded by taxpayers), but if journalists discover a negative impact that you failed to disclose, they will wonder what else you are hiding, and they may give your critics and detractors extra consideration and attention. A companys control over what its brand symbolizes can also lead to branding issues. Stakeholder theory identifies people who have a stake in a given institution or issue. When a public relations practitioner is working in the field, they build a list of relationships that becomeassets, especially in media relations. There are several PR tools firms can utilize to ensure the efficacy of PR programs: messaging, audience targeting, and mediamarketing. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Some experts think of public relations more broadly. Here, practitioners are negotiators and use communication to ensure that all involved parties benefit, not just the organization that employs them. Such PR efforts eventually led to a treaty with France that helped the colonists win their freedom from Great Britain (Isaacson, 2003). More restrained examples of this type of PR include the modern phenomenon of faded celebrities appearing on TV shows, such as Paula Abduls long-running appearances on American Idol. The aim is to persuade the public, investors, partners, employees, and otherstakeholdersto maintain a certain point of view about the company and its leadership, products, or political decisions. Acknowledge that there is an obligation to protect and enhance the profession. There is also a thought process that defines a fifth P; Public Relations, and that it should be counted separately from the fourth P of promotion. Mass audiences may be in decline but entities who know how to build mass networks of users and how to successfully, if not always ethically, use their information are only starting to show their power. All this combines to create a sense of mystery and an emotional anticipation for the products release. Audiences varies; not just customers (examples: media, internal employees), Earned media: Publicity achieved through pitching or convincing journalists to cover your client or organization, Focused on drawing attention to the product through strategic placement and imagery, Component of marketing (falls under the umbrella of marketing efforts), Paid media: companies have to pay for advertisement creation, In 1982, Johnson & Johnsons Tylenol medication commanded 35% of the US over-the-counter analgesic.
which statement about public relations is correct