Whataburger Fancy Ketchup, Spicy Ketchup and Original Mustard became available at H-E-B stores and online at. He died when his private plane, a Cessna Skymaster, crashed shortly after takeoff. By the company's seventh decade, Whataburger had grown from a single burger stand in Corpus Christi to an 800-restaurant chain that spanned every state from Arizona to Florida. I have so much fun talking to the young employees about the early Whataburger. But thats a tough needle to thread for a company that has developed intense customer loyalty because of its down-home, noncorporate image. Great article! Cant tell much yet.6, August 11, 1950- Nice day today $97. Most people thought Grace Dobson would sell her rapidly growing hamburger business after her husband died in a private plane crash in 1967. Angel was a bit more adventurous than Dobson, though both crashed several times in Africa while mining for diamonds. By the mid-60s, there were over 40 stores in fifteen Texas cities and four states. DeLaughters Is the Little Grocery Store That Could, The Daughter of a Barbecue Family Takes Tradition in a New Direction, The Old Orange Cafe Is a Piece of Local History, Gen Zs Homemade Tortillas Could Use an Upgrade. Harmon Dobson founded this famous Texas hot spot in 1950. [4] In 1993, her son Tom Dobson became the CEO and president of Whataburger. The burgers were always cooked exactly how the customer wanted them to be. Published by Corpus-Christi Caller-Times on Sep. 3, 2005. New menu additions soon followed, including the Breakfast On A Bun, Whatachick'nand the now-famous breakfast Taquitos. The Dobsons son, Tom, became Whataburgers chief executive in 1993. Yet, I find it insane that Dobson died so tragically and unexpectedly before he could see his fast food chain truly flourish and gain a big following from many Texans and others from different states. Together, they raised three children: Hugh, Lynne and Tom. The meeting between Pierce and the rich soil of the coastal plains of Texas might have been destiny. The purpose of this is to explore expansion plans in the northern area of the United States while staying true to the brands message.15 Some of the brand messages can be found in The Whataburger Difference. The Whataburger Difference is what separates the company from every other competitor that they have and one of the five points of focus is to protect and serve the best products in the industry.16 With this said, hopefully Texans will stay true to the family brand as changes occur, which would surely make Dobson proud of how his company has grown. The ceremony wasnt mere sentiment at work. [4] Under the leadership of Grace Dobson, the company thrived and grew. Harmon's is not the only plane crash to go against the drop in accidents that the War Department are reporting. Harmon Archibald Dobson (October 8, 1913 April 11, 1967)[1] was an American entrepreneur best known as one of the founders of the fast food chain Whataburger. Whats Up With All the Kangaroos on the Loose in Texas? Angel crashed fifteen times before meeting his demise, but it only took Dobson four wrecks to wake up and realize the diamond business might prove fatal.

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